01 · YOUR FEED
Your Feed, Your Rules
Personalization can be turned on or off. When it is off, the product describes a chronological feed as the alternative to curated personalization.
The Swee.LOL product guide
Your feed. Your rules.
Swee.LOL is built around a simple idea: social media should help you connect without taking control away from you. Explore how the pieces fit together — from your feed and vibes to communities, stories, discovery, and AI personalization.
The core experience
Everything connects back to you.
Swee.LOL brings together social sharing, discovery, communities, places, trends, vibes, and stories in one public-facing experience.
02 · VIBES
Share Your Vibe
Vibes give people another way to express and discover content by mood and energy, including categories such as chill, chaotic, aesthetic, funny, inspirational, melancholy, and dark.
03 · PEOPLE & PLACES
Find Your People
Discover communities, cities, trends, and conversations through the existing discovery architecture.
04 · STORIES
Tell Your Story
Stories give longer-running conversations and published series a dedicated place in Swee.LOL's public discovery layer.
One connected graph
From the homepage to the conversation.
The public product architecture is designed so people can move naturally from understanding Swee.LOL to discovering places, communities, trends, vibes, stories, and individual posts.
HomeUnderstand the product
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DiscoverExplore places, people, topics & vibes
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StoriesFollow longer-running narratives
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CommunitiesFind focused groups and conversations
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PostsRead and join individual conversations
05 · AI
You control the AI.
The product's public description emphasizes a user choice between personalization and a chronological experience. The goal is to make the recommendation layer something you can control rather than something you have to accept blindly.
Choose personalizationTurn personalization on when you want smart discovery.
Choose chronologicalTurn personalization off when you want the chronological alternative.
Keep exploringUse communities, cities, trends, vibes, and stories as direct discovery paths.
Keep exploring
Find your people. Find your vibe.
Start with discovery, then follow the paths that feel meaningful to you.